Marty Sellmeyer Design
Marty Sellmeyer Design
LandShark Lager while sponsoring the Zach Brown Band tour, wanted to create limited edition cans to leverage the strong following of the band. Cans were AR enabled to offer unique content and behind the scenes experiences with the band and crew on tour. Fans could enter for a chance to win a trip to the Southern Grounds music festival or secondary prizes from the can scan interface, or through the brand facebook page app. A new behind the scenes video was unlocked after a number of videos views were reached to keep fans coming back for more content. Band antics, production insights and Chef Rusty recipes added to the overall experience.
Agency: Group360
In collaboration with: Tim Halpin creative direction, Jeff Knubley design, Scott McRae development, Kevin Johnson video editing.