Marty Sellmeyer Design
Marty Sellmeyer Design
MilliporeSigma launched a new subscription based software that was created to connect the operations of the lab. Most labs are still using antiquated means of tracking inventory and documenting experiments and research. BrightLab was created to integrate these processes along with convenient inventory ordering through the application. We created messaging, tone and visuals for a quick launch to get into the marketplace and into the hands of key customers for trial. Since then the program has expanded, and key visuals and messaging was given to the brands in-house team for rollout.