Mobius MyWay from MilliporeSigma wanted to promote three new ways of providing labs with customizable service for their pharmaceutical production needs. A custom sales tool application along with trade show support and display video gave the brand a strong presence with customers, and a platform for future marketing communications.
Key message and visual was used to create all supporting campaign collateral. Banners, collateral and video all supported tradeshow event and leveraged for future communicatons. Mobius MyWay Portfolio application was developed and debuted at the tradeshow as a sales tool demonstration, and later brought to a desktop version for preferred customers.
Agency: Brighton Agency
In collaboration with: Brian Hopson copywriting, Adam Ross animation, Steven Devine development.
