Marty Sellmeyer Design
Marty Sellmeyer Design
Busch beer wanted to give a little recognition to the hardworking beer consumer. We created a “Here’s To Earning It,” campaign to highlight everyday people and the jobs they do. People were featured in specific geographic regions to connect with consumers off or on-premise. Impactful stand-ups and sign-making connected hard working attributes of people with the brand and what it stands for. Consumers could go to the brand facebook or website to nominate someone they know who is earning it. Winners would be featured in promotional materials and receive a prize donation to a charity of their choice.
Coasters
In-store stand-ups
Agency: Group360
In collaboration with: Christopher Trotter copywriting, Tim Halpin creative direction.