Sigma-Aldrich wanted to promote their antibodies to stand out in a crowded market among their competitors. Using an antibody shape and messaging to mimic a rocket and space exploration, the brand now had an ownable position among competitors. The direction expanded into new product launches and videos supporting tradeshow and drip campaign marketing. Key messaging and visuals were then provided to the brands in-house creative team for further collateral rollout.
After the antibodies campaign was launched, we were able to leverage the theme with new antibody products. So when ZooMab antibodies were released, we were able to develop it’s own rocket identifier to separate itself from the previous antibody products. This lead to the development of an overview and technical videos to help support tradeshow events. Videos were then utilized for social and email campaign support.
ZooMab Antibodies technology video
ZooMab Antibodies overview video
Agency: Brighton Agency
In collaboration with: Brian Hopson copywriting, Adam Ross animation.
